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Learn to be able to achieve this incredible goal… even if you have this [major objection]!

High Value Digital Knowledge Products

High Value Digital Knowledge Products

Huge benefit 1

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Huge benefit 2

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Huge benefit 3

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This subheading should target a pain point that your online course can solve

The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.

Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!

Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?

After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.

If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.

If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.

And you are…

features

Start Boosting Your Website’s Conversion Rates

Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it’s an online course designed to teach them how to achieve their goal.

Here’s what people are saying about the course

This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your online course

Marie Fisher

Developer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Carl Numan

Hotel Manager

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Gary Howard

Photographer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Please follow me on:

About The Course Teacher, Author Name

Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.

But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.

Statistics

12

Best Online Course Awards

2300

Copies Sold 

1800

5* Reviews

The Most Enticing Benefit-Driven Headline You Can Write Goes Here

Learn to be able to achieve this incredible goal… even if you have this [major objection]!